NIMED INVESTMENT
APP
FINTECH APP
Problem
1. Portfolio Tracking : Investors need a seamless way to monitor their investment portfolios.
2. Payment Portals:
Facilitate an integrated process for payment into different investment portfolios.
Market Accessibility: Extend access to Nimed investment products to both the local Ghanaian market and the diaspora.
4. Increased Investor Lifetime Value: Enhance the app’s features to increase investor engagement and
lifetime value.
5. Self-Service Channel: Minimize the need for
manual paperwork and streamline user onboarding processes.
Solution
1. Portfolio Tracking : Introduce a clear and intuitive dashboard displaying real-time portfolio performance, asset allocation and transaction history.
2. Payment Portals:
Integrate several payment options including an auto debit feature to allow seamless deposit into investment account.
Market Accessibility: Add Nimed investment products including Mutual funds and Private wealth investment
4. Increased Investor Lifetime Value: Introduce push notifications for loyalty programs, personalized investment insights and educational resources within app.
5. Self-Service Channel: Introduce an onboarding system with allows users to easily register and verify their identity within the app
Nimed App is a fintech platform that empowers investors to seamlessly invest in Nimed Mutual Funds while acquiring essential investment insights and knowledge.
Applications of this nature serve the purpose of enabling users to explore and invest in mutual funds. They typically encompass functionalities like:
Portfolio Tracking
Deposit and Withdrawal
Investment Insights and Education
Alerts and Notifications
Security and Account Management
Investment Tools and Calculators
- User Experience Enhancements
Team
Emmanuel Debe
Maxwell Appiah
Augustine Biney (me)
Belevoma Quanson
Roger Tsegah
Godfred Davidson
Hakeem Adjei
My Role
System design, UX Research, UI flows, User testing copywriting, prototyping, components & styles, defining metrics
01
Data was collected from numerous interviews and brainstorming sessions with stakeholders aiming to align the app with business goals.
User Research
02
Thorough iterative refinement, our concepts blossomed into High-fidelity wireframes, evolving seamlessly into comprehensive App blueprints.
Design
03
I crafted a design that blends visual appeal with user experience, ensuring it looks great and feels intuitive for a delightful user journey. Every element and detail has been purposefully crafted to enhance the user’s interaction.
Enhanced User Experience
Our Impact
The new app design has led to significant improvements in various key metrics within the first 3 months.