R.A.Y Foundation

Role

Product Designer

The Rosemond Ama Yeboah Foundation is a youth-focused nonprofit organization dedicated to empowering young people through education, leadership development, and community impact. By providing scholarships, mentorship, skills training, and career opportunities, the foundation fosters a new generation of leaders equipped to drive positive change in Africa and beyond.

Year / Timeframe

2024 | 50days

Client

R.A.Y Foundation

Services:

UI/UX Design & Web Development

Tools:

Figma | Elementor

Problem

The RAY Foundation’s need a online centralized platform which is  user-friendly to  showcase its programs, engage stakeholders, and provide seamless access to resources like scholarship applications and event updates.

Goal

To design an intuitive, visually engaging, and responsive website that effectively communicates the foundation’s mission, highlights flagship programs, and provides easy access to tools for students, partners, and volunteers, fostering stronger community engagement.

01

Let's introduce you
to the Scholars Platform

Web Design

02

Design that aligns with brand identity

rayportfolio

Responsive Design

03

A Mobile-Responsive Website

Enhanced User Experience

Solution

Responsive Design

    1. Ensuring the website adapts seamlessly to various devices, providing a consistent and engaging user experience whether accessed from a desktop, tablet, or smartphone.

Enhanced User Experience

    1. Implementing intuitive navigation and clear calls-to-action to facilitate easy interaction and streamline the recruitment process for both clients and candidates.
Visual Appeal
    1. Creating a modern, aesthetically pleasing design that aligns with Wekforce’s brand identity, enhancing the company’s online presence and appeal.

    Functionality
      1. Incorporating advanced features and optimizing performance to ensure smooth operation and quick load times across all devices.

Our Impact

The new website design  led to significant improvements in various key metrics within the first 3 months:

Website Traffic

50% increase in website traffic due to improved design and mobile responsiveness.

Website Engagement

30% increase in average session duration and pages per session, indicating higher user engagement.

Enhanced Brand Perception

40% increase in positive feedback and reviews, indicating improved brand perception.

Bounce Rate

25% decrease in bounce rates, reflecting a more engaging and user-friendly experience.