VAMM WEB
DESIGN
Web Development
Year / Timeframe
2023 | 64days
Client
Vickie Amoah Ministries
Services:
Website Design & Development
Tools:
Figma | Elementor
Goal
To create a dynamic and engaging website for a gospel music artiste
Problem
The gospel music artist lacks an effective online platform that integrates her brand identity and connects with their audience.
Next Up Reserach
I interviewed stakeholders to grasp VAMM ‘s ministry challenges and potential.
Interview Questions.
- What specific pain points or issues are you currently experiencing with the website?
- What specific features of functionalities would you like to see added or improved on the website?
- How do you see the website fitting into your overall brand strategy and goals?
- Are there any specific competitors or industry leaders whose website you will like to emulate or take inspiration from?
User Cases
I interviewed stakeholders to grasp VAMM ‘s ministry challenges and potential.
Stalking the Competition
I reviewed products like Diana Hamilton and Jeo Mettle’s websites which provide online brand visibility for another gospel musician in Ghana.
Introducing VAMM WEBSITE
Based on the insights from user research and understanding of similar websites, I identified key features that could provide solutions. I framed my solution around these four main goals:
Content Presentation
Website Navigation and Design
- Implement a user-friendly interface with filters, search options, and categorization.
- Develop a blog page with share buttons to social media to allow easy dissemination of content to different platform
Website Navigation and Design
- Conduct user testing, prioritize essential features, and ensure a responsive design.
- Conduct thorough testing on different devices, use responsive design frameworks, and regularly update the website.
User Engagement and Interaction
- Ensure socials and streaming platforms are accessible on the website to allow users to share content directly from the site to their platforms of their choosing.
- Link various merchandise to appropriate e-commerce websites such as amazon to streamline purchase flow.
Information Updates and Accuracy
- Establish a streamlined process for event updates and consider integrating with event management tools.
- Gather user feedback continuously, conduct usability testing, and implement tool-tips or guided tours for new users..
Our Impact
The new website design led to significant improvements in various key metrics within the first 3 months: